Social media is a group of Internet-based applications that allow the creation and exchange of user generated content. You certainly heard names like Blogger, Twitter, Facebook, LinkedIn, MySpace, Wikipedia, Digg, YouTube ... These, and many similar applications, are "Social media". Why to use Social media? Is it not wasting of your time? Here are 10 reasons why you may want to be part of social media population.

• #10 Branding Yourself as an Expert - We are experts in something. Use and share your knowledge to connect with people looking for answers. Provide links to free related articles.
• #9 Lead Generation - Connect with your current network, your contact can refer you to others. Join or start groups in your target demographic.
• #8 Targeting Specific Demographics/Industries/Companies - Use keywords and advanced search to find your niche. Locate and access customers.
• #7 Easy Market Research - It is quick and easy, but only after you defined your target audience and goals. Develop skill in "Social Listening".
• #6 Events - Find new events. Promote your events to wider audience.
• #5 Search Engine Optimization - Build your website's ranking by cross-linking on all sites. Use proper and consistent keyword/phrases for your audience.
• #4 Promotions - Engage online customers with special deals, promotions, daily specials, contests etc.
• #3 Customer Service - Social networking elevates customer service to a new transparent level. Provide a record of frequently asked questions.
• #2 Recommendations - Recommending people/business shows good will with referrals.
• #1 Ignoring Social Media Can Hurt You - People are online talking about "everything", perhaps about your brand. Your customers, your potential customers and your competitors ARE online.

Source: www.socialmediaworks.net
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